IPL | BRAND VALUE | BROADCASTING AREA !!!! |

Title sponsorship

From 2008 to 2012, the title sponsor was DLF, India's largest real estate developer, who had secured the rights with a bid of ₹200 crore for five seasons. After the conclusion of the 2012 season, PepsiCo bought the title sponsorship rights for ₹396.8 crore for the subsequent five seasons. However, the company terminated the deal in October 2015 two years before the expiry of the contract, reportedly due to the two-season suspension of Chennai and Rajasthan franchises from the league. The BCCI then transferred the title sponsorship rights for the remaining two seasons of the contract to Chinese smartphone manufacturer Vivo for ₹190 crore. In June 2017, Vivo retained the rights for the next five seasons (2018–2022) with a winning bid of ₹2199 crore, in a deal more expensive than Barclays' Premier League title sponsorship contract between 2013 and 2016.

Title sponsor	Period	Sponsorship fee (per year)
DLF	2008–2012	₹40 crores
Pepsi	2013–2015	₹79.2 crores
Vivo	2016–2017	₹95 crores
Vivo	2018–2022	₹439.8 crores

Brand value

The IPL has seen a spike in its brand valuation to US$5.3 billion after the 10th edition, according to global valuation and corporate finance advisor Duff & Phelps. The brand value of IPL was estimated to be US$4.5 billion in 2015 by American Appraisal, a Division of Duff & Phelps. Duff & Phelps added that the value of brand IPL has jumped to $4.16 billion after the 2016 edition, against $3.54 billion in 2015. The 19% jump is despite the fact that the US dollar to Indian rupee currency has depreciated by nearly 10%.

Team Valuation as on 2017

Team	Brand Value in US$
Kolkata Knight Riders	58.6 million
Mumbai Indians	54.1 million
Sunrisers Hyderabad	46.5 million
Royal Challengers Bangalore	44.45 million
Delhi Daredevils	40.5 million
Kings XI Punjab	36.2 million
Chennai Super Kings	Not Calculated¹
Rajasthan Royals	Not Calculated¹

International broadcasters

Territory	Network
Afghanistan	Lemar TV (2017)
Africa (Sub-Sahara)	SuperSport (2008–present)
Australia	Network Ten (2008) One HD (2009–2010)
Bangladesh	Maasranga (2014–2016) Channel 9 (2016 – present)
Bhutan	Sony (2008–2017) Star Sports (2018–present)
Brunei	Astro (2008–present)
Canada	Rogers Media (Sportsnet, Omni Television) (2011–2014)Ethnic Channels Group, CricketGateway
Caribbean	SportsMax (2008–present)
Hong Kong	PCCW (2010–present)
India	Sony (2008–2017) Star Sports (2018–present)
Malaysia	Astro (2008–present)
Arab world	OSN Sports (2015–present)
Nepal	Sony (2008–2017) Star Sports (2018–present)
New Zealand	Sky Sport (2012–present)
Pakistan	Geo Super (2008–present)
Singapore	StarHub (2008–present) Singtel (2015–present)
United Kingdom	ITV4 (2011–2014) Sky Sports (2015–present)
United States	Willow.tv (2017–present)
Worldwide internet rights	Times Internet (2011–2014) Hotstar(2015–present)